Six apps, leads going cold, members drifting. Run it all from one screen.

What it does

• It builds each client's session for today from their protocol, phase and recent training.
• A one-tap Adjust today button handles a client who arrives sore, tired or short on time.
• Safety alerts from the client app land here the moment they are raised.

How it works

When a coach opens Today, Nova Key reads each booked client's program and readiness and lays out the plan. Changes a coach makes flow straight back to the client's phone.

What it does

• Morris Method™ protocols lock once published and keep a full version history.
• The builder drafts a training block for any member from the coach's request.
• An approvals queue runs a safety checklist before anything reaches a member's phone.

How it works

Coaches pick a member and a goal. The builder drafts the block from the method's rules, a senior coach approves it, and it is released to the member's app. Certification level decides which protocols a coach may assign.

What it does

• Today's arrivals, walk-ins and who is in session all show on one screen.
• Staff charge a card or Apple Pay at the desk, or send a secure payment link by email or text.
• A lobby tablet check-in mode is protected by a 4-digit location PIN.

How it works

Front desk staff work from a view built for them. Card payments are processed securely and recorded against the client, so memberships, credits and receipts stay in step.

What it does

• Day, week and month calendars show session types, hours and coach availability.
• Recovery rooms are scheduled with weekly templates, one-off changes, session packs and credits.
• Payment is taken at booking, with a concierge override for VIP requests.

How it works

Each booking is checked against busy slots, room capacity and the client's credits before it saves. Clients book from their phone into the same calendar staff use.

What it does

• Coach and client message threads are shared with the member app.
• Coaches see only their own clients' threads.
• Staff have their own internal team channels.

How it works

Messages are stored in the platform with access rules per coach, so a conversation follows the client and stays inside the business.

What it does

• Browser video calls open from the calendar or the member app.
• It hosts founder office hours and virtual coaching sessions.
• A backup meeting link is ready if a network blocks the call.

How it works

Calls connect browser to browser, with a fallback route for strict networks. The client does not need to download anything.

What it does

• Courses, lessons, tests and practical submissions sit alongside about 100 voiced operator training videos.
• Level 1, Level 2 and Level 3 Master certification unlocks protocols by level.
• A founder review queue scores coach practicals.

How it works

Coaches learn and get certified in Nova Key, and their certification controls what they may assign. Course authors build courses and upload media directly in the platform.

What it does

• An append-only audit log comes with export and a built-in integrity check.
• Consents and waivers are tracked, with e-sign links sent by email.
• The owner manages the consent templates.

How it works

Sensitive actions are written to a log that cannot be edited after the fact. Consent links open a signing page and the signed record returns to the client file.

What it does

• The page holds a one-sentence intention, carried-over tasks, the backlog and a focused work timer.
• The founder's calendar syncs both ways.
• An end-of-day shutdown routine closes the day.

How it works

The planner pulls the day's calendar in next to the task list, so time and tasks are planned together.

What it does

• It reads metabolic, heart-rate variability, posture, movement and assessment reports.
• The key measures come out as structured data.
• Reports from a Fulcrum Assessment are scored as part of that assessment, so nothing else moves the score.

How it works

A coach uploads a report. A secure AI reads it and returns the measures in a fixed format, which the platform then checks and stores. Raw genetic files are blocked before anything reaches the AI.

What it does

• It counts sit-to-stands for 30 seconds, based on a widely used published protocol.
• A one-minute get-set guide helps place the phone correctly.
• A retest reminder arrives every 8 weeks.

How it works

The phone camera watches the person stand and sit, and the count happens on the phone. The video never leaves the device.

What it does

• Short browser-based tasks measure attention, memory and speed.
• Results are scored on the server. A battery taken at a Fulcrum Assessment fills the cognitive lane.
• Retests between assessments show the trend over time.

How it works

The client completes timed tasks on any device. Raw responses go to the server, which scores them consistently every time.

What it does

• It logs strength sessions with load and effort.
• Weekly training is kept separate from 8-week testing.
• A power-curve test tracks strength progress and alerts the coach.

How it works

Coaches log sessions from a tablet. Session data feeds the Fulcrum Loop for daily readiness and progress, and the Fulcrum Score changes only at a Fulcrum Assessment. Clients see their sessions in the app.

What it does

• It guides a structured body sweep, region by region.
• Findings from the assessment appear in the client's Neurological Twin.
• It is built for tablet use during an assessment.

How it works

The coach follows the on-screen sweep and taps findings as they go. Results save to the client's record as part of the assessment.

What it does

• Upload a performance clip and get joint angles, weight share, a load heat map and flagged moments.
• Compare the start of a tour with now, side by side.
• A voice and breath layer measures phrase length, breath gaps and posture while singing.

How it works

Pose tracking runs frame by frame on the analysis computer, with filtering before any measure is calculated, so a shaky clip is not scored worse. Measures blank out when a joint is out of frame. A coach panel maps findings to Morris Method services and a one-page report is ready to share.

What it does

• Members log a daily 1 to 10 check-in, morning soreness and a pain check before each session.
• An 'I need to stop' button alerts the coach immediately.
• Heart-rate variability entry gives the coach a readiness picture.

How it works

Check-ins feed the Fulcrum Loop and the Coach Day Sheet. A stop alert is written to the coach's alert list the moment it is tapped.

What it does

• Photograph a meal and get an AI estimate of what is on the plate.
• Multi-day AI meal plans match the member's targets.
• A barcode lookup checks the USDA food database.

How it works

A secure AI reads the photo and returns the foods and estimates in a fixed format. Plans are built from the member's own nutrition targets.

What it does

• Members upload their own reports from their phone.
• AI labels each file by type and date, and pulls two highlights.
• A secure link lets a member share files with a family member or trusted partner.

How it works

Each upload is stored privately and read by a secure AI, which files it under the right category. Practitioners send their own reports in through a dedicated upload link.

What it does

• Three virtual tiers renew on recurring billing.
• Comp memberships and gift codes serve events and partners.
• Staff can sell a virtual membership from the client record.

How it works

Subscriptions bill and grant app access automatically. Cancellations and failed payments update access on their own.

What it does

• It transcribes the video and picks the strongest complete moments.
• It frames the speaker for vertical video, or both people in an interview.
• It burns in captions, a header band and an end card.

How it works

A secure cloud service transcribes the footage, AI scores candidate moments that start and end at natural pauses, and each clip is rendered with face-aware framing.

What it does

• A full lead pipeline includes corporate accounts and an activity feed.
• Each inbound reply becomes a card that joins a funnel in one tap, or gets a personal reply.
• Events can be passed on to the other systems a studio already uses.

How it works

Leads arrive from the website, quizzes, DMs and email replies into one pipeline. Replies to campaign emails are caught, recorded on the lead, and pause that lead's emails.

What it does

• It sends one-time emails and multi-step journeys, with an audience preview.
• Follow-up drafts go to people who did not click.
• Tracked links, unsubscribe handling and a pause bar are built in.

How it works

Campaigns are queued in the database and a sender runs every minute. A journey timer moves each lead to their next step on schedule.

What it does

• A two-minute readiness check runs on the website.
• A fit check for specific programs sends staff an instant good-fit alert.
• Book-reader funnels offer Chapter One.

How it works

Answers are scored on submit and saved as a lead with the right tags, which starts the matching email journey.

What it does

• A 0 to 100 churn score is built from five plain signals.
• Rule-based alerts cover clients, coaches, bookings and tasks.
• Each score shows the signals behind it.

How it works

The score uses transparent rules, so staff can see exactly why a client is flagged and act on it.

What it does

• Visitors book a call or meeting from a public page.
• A confirmation email goes out right away.
• Bookings land on the staff calendar.

How it works

The public page reads real open times from the calendar and writes the booking straight into it.

What it does

• An event page handles seat booking and a signed waiver.
• Staff at the door work from a live roster.
• Printed gift cards carry codes that unlock app access.

How it works

Event signups create leads and waiver records together. Gift codes are redeemed in the app and grant access without a card payment.

What it does

• It grades claims, devices and protocols from A (strong human evidence) to F (marketing only).
• Equipment due diligence ends in Buy, Consider, Watch or Avoid.
• It checks conflicts of interest and regulatory status.

How it works

A dedicated research agent works from government and peer-reviewed sources first and never treats manufacturer marketing as evidence.

What it does

• It searches the book, protocols, training engine and method documents together.
• It answers in the method's own voice.
• A science desk handles scoring and method questions.

How it works

The method's documents are indexed for meaning-based search, and a secure AI answers from what it retrieves.

What it does

• It records research consent for each client.
• It builds cohorts and outcome views.
• It exports clean datasets for publication.

How it works

Only clients who gave research consent are included. Datasets are built from the same assessment results behind the Fulcrum Score.

What it does

• Operations agents cover chief of staff, project manager, CEO advisor, platform overseer and web manager.
• Research agents cover science, R&D, training methodology and evidence review.
• Growth agents cover publicity, social media, customer care, sales, experience design and marketing strategy.

How it works

Each agent has a defined lane, rules and hand-offs to the others, and works from the company's own records and live systems.

What it does

• A clip maker adds gold karaoke-style captions, and three-camera interviews are edited together.
• The background behind the person on camera can be replaced.
• A searchable archive holds everything said on tape, along with studio-quality read-aloud audio.

How it works

Footage is transcribed, AI picks the moments, and the video tools cut, caption and frame them. Every transcript is indexed so any quote can be found by timecode.

What it does

• It pulls five layers: campaign results, benchmarks, local context, transit and traffic, and company targeting.
• It recommends channels across digital, direct mail, out-of-home and sponsorships.
• It names any missing data before making a call.

How it works

A data pack is assembled from each layer, and a strategy agent turns it into a plan with the evidence for each call.

What it does

• A morning brief covers the calendar, urgent inbox, top tasks and yes-or-no decisions.
• Instant recall reaches across each memory, document, tool and purchase.
• A weekly review shows what got done, what is open and what is waiting.

How it works

Scheduled jobs gather the day's inputs and the chief-of-staff agent turns them into one brief, with tasks synced to the founder's planner.

What it does

• Guided breathing sessions come from Stress: Our Human Superpower.
• It is free on the App Store.
• It brings readers into the book and the studio.

How it works

A native phone app with its own secure backend and account deletion built in.

What it does

• Each team member gets a personal page.
• Visitors leave their details in one step.
• A follow-up email goes out on its own.

How it works

Each card page captures the contact and triggers a follow-up email from the platform.

What it does

• Preprints are submitted to SSRN.
• A publications page links to scholar pages.
• A reference library lists published titles.

How it works

Papers are prepared from the method's research and listed on the website with standard citation files.

What it does

• A readiness quiz meets readers where they are.
• Readers get a free Chapter One download in exchange for an email.
• A TV appearance page links to the book and the app.

How it works

Each funnel step saves the reader as a lead and starts a matching email journey, so a single book purchase can grow into a long relationship.